How Pattern Designers Get Paid: Ravelry vs. Etsy

So what really happens to your dollar when you purchase a knitting pattern online? How much of it goes to the site host? How much of it gets back to the designer?

This week I put out a video on my YouTube Channel called “How Pattern Designers Get Paid: Ravelry vs. Etsy” that answers all of these questions and more!

This video was made to be informative and objective, but a disclaimer: I don’t know it all! I did my best to include as much information as I could in the clearest way possible.

So here’s what you’ll find in the video:

  • Quick Overview of Ravelry’s Fee Policy
  • Quick Overview of PayPal’s Fee Policy
  • Math Breakdown of a $6 pattern purchase on Ravelry
  • Quick Overview of Etsy’s Fees
  • Math Breakdown of a $6 pattern purchase on Etsy
  • Side-by-Side Comparison of Ravelry vs. Etsy
  • Consumer Pro’s and Con’s for both sites
  • Tips for supporting your favorite designers

However, if video is not right for you, here’s a visual breakdown. You can also find this info as a printable Google Doc here.

RavelryAll fees are based on a $6.00 US sale, payments received via PayPal.

FeeFee RateSample Fee CostPattern Profit
Listing Feenone-$0.00$6.00
Ravelry Sales Fee3.5%*-$0.21$5.79
PayPal Fixed Fee$0.30 in US-$0.30$5.49
PayPal Transaction Fee2.9% in US-$0.17$5.32

*Ravelry Sales Fee is assessed on monthly sales totals, not individual transactions. Monthly sales <$30 or >$1,500 are not subject to this fee. A 3% fee of EU sales occurs once you reach the >$1,500 threshold.

Etsy- All fees are based on a $6.00 US sale, payments received via Etsy.

FeeFee RateSample Fee CostPattern Profit
Listing Fee$0.20-$0.20$5.80
Etsy Transaction Fee5%-$0.30$5.50
Etsy Payment Flat Fee$0.25 in US-$0.25$5.25
PayPal Payment Fee3% in US-$0.18$5.07

In conclusion, designers make a tad more money selling patterns on Ravelry vs. Etsy. As a consumer, you have the right to decide where you spend your money; and now you have the knowledge of where exactly it goes!

You can find my designs on Ravelry, Etsy, and here on my site.

Love in stitches,

Knitty Natty

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